A typical working day as an Online Marketing Manager starts with a fresh coffee in the office. Once the laptop has booted up, the first step is to check which campaigns have the highest priority today. After that, the to-dos are noted before the marketing team meeting takes place, in which all team members are brought up to date.
During the course of the morning, new creatives will be developed – perhaps an inviting social media post or a short clip for our channels. At the same time, community management is carried out: Comments are answered, requests are responded to, and exchanges with followers are maintained in order to answer their questions about webinars and our software.
After a joint lunch break, there is a meeting on the editorial plan where new ideas are discussed. After that, the recording of video content and a few event marketing tasks are on the agenda to plan and promote upcoming events.
When all the to-dos have been ticked off at the end of the day, you go home in a good mood, looking forward to the next day, when more exciting projects await you.
